
This time of the year many of us are evaluating our generosity goals for the year. People who study generosity say that
- 31% of all giving happens in the month of December
- 12% of all giving happen in the last 3 days of the year
Why so much at the end of the year? Simple put, human nature. End of the year bonus are part of it but for a lot of us we just need a real deadline. And midnight on December 31 is as real as it gets!!
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