Your Year End Giving Makes a Difference!

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This time of the year many of us are evaluating our generosity goals for the year.  People who study generosity say that

  • 31% of all giving happens in the month of December
  • 12% of all giving happen in the last 3 days of the year

Why so much at the end of the year?  Simple put, human nature.  End of the year bonus are part of it but for a lot of us we just need a real deadline.  And midnight on December 31 is as real as it gets!!

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